Spam Keywords and Phrases to Avoid in Email

#1

$$$

100%

Act now

Action

Additional income

Affordable

All natural/new

Amazed

Apply now

Avoid

Be amazed/your own boss

Beneficiary

Billing

Billion

Bonus

Boss

Buy

Call free/now

Cancel

Cash

Casino

Certified

Cheap

Click here

Clearance

Collect

Compare rates

Congratulations

Credit card/check/offers

Cures

Deal

Dear friend/somebody

Debt

Discount

Direct email

Don't delete/hesitate

Double your income/cash

Earn

Extra

Expire

Fantastic

Free access/money/gift

Freedom

Friend

Get it now/started/paid

Good Time

Guarantee

Hello

Income

Increase sales/traffic

Instant

Investment

Junk

Limited

Lose

Lowest price

Luxury

Make $/money

Medicine

Money

Name

No credit check/experience

Now

Obligation

Offer

Only

Open

Order now

Please

Presently

Problem

Promise

Purchase

Quote

Rates

Refinance

Refund

Remove

Request

Risk-free

Sales

Satisfaction

Save

Score

Serious

Spam

Success

Supplies

Take action

Terms

Traffic

Trial

Unlimited

Urgent

Weight

While supplies last

Win

Winner

  • Do not use all caps
  • Use proper punctuation 
  • Do not use references to money
  • Do not make spelling mistakes
  • Do not use one-word subject lines
  • Do not have a missing Subject line or body in the email
  • Do not use video/Flash/JavaScript
  • Do not use exclamation points in your subject line
  • Do not embed forms in emails
  • Do not reference a domain name with a bogus link
  • Do not use more images than text
  • Do not use weblinks
  • Do not include phone numbers
  • Do not list email addresses
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